March 3, 2012 by Scott Finley
The exclusive interview with David Ramos, only on Gagaism.org.
A few months ago, Gagaism.org began receiving tips from West Hollywood club-goers of a music video to Lady Gaga’s ‘Scheiße’ being played in the clubs. A little investigation revealed that this was the handy work of video DJ and short film maker David Ramos.
Utilizing existing, but relatively obscure footage of Lady Gaga and Rick “Zombie Boy” Genest, David Ramos’ ‘Scheiße’ brilliantly managed to create the illusion of a fresh new Gaga music video, convincingly enough that many people assumed the video was an official Haus of Gaga production.
‘Scheiße’ soon began gaining popularity outside of the clubs as the video went viral on YouTube, recently reaching 1 million views. To celebrate this new milestone, we spoke with David Ramos to discuss his success and to learn a bit more about the inspiration and meaning behind the hit video.
First of all, congratulations on reaching 1 million views! That is an impressive milestone, and one I’m sure you must be very proud of.
Thank you! Indeed. Most of my short films never reach past a few hundred, but it’s shocking to see how far this video has gone.
As some of our readers may already know, this video has been used by some DJs in clubs to accompany the song. Was that your intent when you first created the video?
Yes. My hobby is video DJing and I tend to get annoyed when I don’t have a proper visual to accompany a song. So I created one for Gaga’s ‘Scheiße,’ one of my faves off the album. Nearby Los Angeles DJs loved it and soon began to play it, especially those in the LGBT nightclub circuit.
What made you decide to create a video for ‘Scheiße’ as opposed to any of Gaga’s other songs?
The beat and vocals on this track are so intense, they command your attention from the start and tug at you until you’ve surrendered to some sort of dancing. It’s lyrically creative, catchy, and keeps you alive on the dance floor.
Your video is comprised of footage from two different sources, a V Magazine photo shoot and the Scheiße Mugler fashion video. How did you choose those two particular sources?
I wanted some semi-raw footage from one of Gaga’s photo shoots. I wanted something that showed Gaga dressed to impress (as usual) and vigorously working to feel a state of empowerment and self-gratification. Like feeling sexy and important; Something that mirrored the lyrics of ‘Scheiße.’ I felt this from the Mugler video as well when I had seen it, but from a male perspective. I felt I had to make them coincide with each other. The need to feel free and strong without the ‘Scheiße’ in our lives is a universal emotion.
One thing that really struck me was how you were able to combine footage from a light, airy photo shoot with footage from a very dark, moody fashion video and end up with something visually cohesive.
The duality of light and dark and the combination of seemingly incongruousness elements are themes that have been heavily explored throughout Gaga’s Born This Way era, and really her entire career. Did you have these things in mind when you created the video?
Its strange how well they work together, isn’t it?. The song’s techno rhythm is very aggressive and strong, but it has its poignant halts (i.e. the lyrics “When I’m on a mission, I rebuke my condition…”). In those bits, I imagined a dark, possibly moody, single shot of an individual standing his/her ground.
Also, I really needed some red, bold titles at the beginning of the video to come off sudden, strong, and harsh as if someone was labeling these two people as outcasts, freaks, degenerates: Scheiße. It needed to feel like Gaga and Rick were gonna fight their way to overcome that label and prove their worth within the next 3 1/2 minutes.
Do you consider yourself a little monster?
Haha, well, my paws are up. She’s a hell of a talent who continues to deliver.
If you were to meet Gaga and had one minute to talk with her, what would you say to her?
I’d thank her for taking part in LGBT human rights… then I’d show her my “Fatty Gaga” parody videos for a good laugh.
Thank you so much for talking with Gagaism.org. Is there any message you would like to get out to our readers?
To my fellow artists: stay inspired and work hard. Thanks for watching and please check out my latest short films. A link should pop up as you watch ‘Scheiße.’